About us

Who We Are

We are an integrated solutions provider for the food and beverage sector, enabling our partners to craft elevated and modern hospitality experiences through carefully selected raw ingredients backed by operational and market expertise.

Our growth is built on a solid reputation for trust and innovation, which has allowed us to expand strategically to meet the demands of the Saudi and Gulf markets with high efficiency and quality.

Our Areas of Business

We operate across B2B and B2C segments, offering:

  • Specialty coffee and espresso components
  • Beverage flavors and concentrates
  • Professional sauces for desserts and drinks
  • Gelato and ice cream ingredients
  • Natural fruit syrups and purées
  • Frappé blends and seasonal drink mixes
  • Workforce training and operational support for café teams

Today, we are a primary supplier for a large number of hospitality entities, including specialty cafés, restaurant chains, and major hotels.

Our Vision

To become the strategic partner of choice for food and beverage businesses in Saudi Arabia and beyond, by offering distinguished products with trusted quality and operational value — elevating customer experience and supporting our partners’ business sustainability.

Our Mission

We are committed to delivering specialized supply solutions tailored to market needs, with a focus on:

  • Continuous product development
  • Efficient and disciplined distribution
  • Smart pricing strategies that compete with imported alternatives
  • End-to-end logistical and operational customer support

We aim to bridge market gaps by offering diverse, certified-quality options at calculated prices — giving our clients a sustainable competitive edge.

Why Choose Us?

  • A reliable supply chain backed by international partnerships
  • Strict production standards in quality, hygiene, and packaging
  • Products tailored to local market preferences in Saudi Arabia and the Gulf
  • Flexible supply capabilities to meet varying business sizes
  • Competitive, value-based pricing that reduces reliance on imported goods
  • Operational and knowledge-based support through training and consultancy